Clay & Soft
Design that speaks before you do.
Puffy shapes, soft shadows, squeezable UI.
What we do
Structure first
A grid you can feel even when you can't see it. Every block lands where the eye already expected it.
Type that carries
One family, a strict scale, no decorative detours. Hierarchy does the talking.
Colour with intent
A single accent doing the work of five. Restraint is what makes it land.
Type specimen
Aa
DisplayAesthetic as a system
HeadingAesthetic as a system
BodyAesthetic as a system
CaptionAesthetic as a system
The vibe
Everything looks moulded from soft clay: fat corner radii, dual light-and-shadow so shapes appear to swell off the page, and pastel violets that keep it friendly rather than childish.
Start something in this style
Leave an address and we’ll send the working files, the type scale, and the palette.
Reference · Claymorphism
When to use it
- Learning products and apps aimed at families.
- Health, habit, and wellbeing tools.
- Onboarding flows that need to feel low-pressure and tactile.
Build spec
- Palette
- type
- Rounded geometric sans, medium weights
- borders
- Barely-there hairline; 24–32px radius
- spacing
- Chunky padding so shapes can inflate
Reference gallery
Reference 1
Reference 2
Reference 3
Reference 4