Minimal & Editorial
Design that speaks before you do.
Type, whitespace, and nothing else.
What we do
Structure first
A grid you can feel even when you can't see it. Every block lands where the eye already expected it.
Type that carries
One family, a strict scale, no decorative detours. Hierarchy does the talking.
Colour with intent
A single accent doing the work of five. Restraint is what makes it land.
Type specimen
Aa
DisplayAesthetic as a system
HeadingAesthetic as a system
BodyAesthetic as a system
CaptionAesthetic as a system
The vibe
Everything that isn't type or space has been removed. No cards, no shadows, no accent colour — hierarchy comes entirely from scale and the distance between things. Hard to do badly, hard to do memorably.
Start something in this style
Leave an address and we’ll send the working files, the type scale, and the palette.
Reference · Editorial Minimal
When to use it
- Design and photography portfolios.
- Brands whose work should out-shout the layout.
- Long-form editorial with a modern rather than literary voice.
Build spec
- Palette
- type
- One grotesk, three sizes, nothing italic
- borders
- None — whitespace separates
- spacing
- Extreme; whitespace is the layout
Reference gallery
Reference 1
Reference 2
Reference 3
Reference 4