Minimal & Editorial
Design that speaks before you do.
Magazine columns, drop caps, ink black.
What we do
Structure first
A grid you can feel even when you can't see it. Every block lands where the eye already expected it.
Type that carries
One family, a strict scale, no decorative detours. Hierarchy does the talking.
Colour with intent
A single accent doing the work of five. Restraint is what makes it land.
Type specimen
Aa
DisplayAesthetic as a system
HeadingAesthetic as a system
BodyAesthetic as a system
CaptionAesthetic as a system
The vibe
Borrows the rhythm of print magazines — serif display type, drop caps, and column-based reading flow. Confident, literary, unhurried.
Start something in this style
Leave an address and we’ll send the working files, the type scale, and the palette.
Reference · Editorial Serif
When to use it
- Long-form writing, essays, and publications.
- Brand stories wanting a considered, editorial voice.
- About pages and manifestos.
Build spec
- Palette
- type
- Serif display + serif body, drop caps on openers
- borders
- Thin top rule only
- spacing
- Column widths tuned for reading, generous line height
Reference gallery
Reference 1
Reference 2
Reference 3
Reference 4