Minimal & Editorial
Design that speaks before you do.
Grid-locked type, red accent, zero decoration.
What we do
Structure first
A grid you can feel even when you can't see it. Every block lands where the eye already expected it.
Type that carries
One family, a strict scale, no decorative detours. Hierarchy does the talking.
Colour with intent
A single accent doing the work of five. Restraint is what makes it land.
Type specimen
Aa
DisplayAesthetic as a system
HeadingAesthetic as a system
BodyAesthetic as a system
CaptionAesthetic as a system
The vibe
International Typographic Style principles applied to the web: strict grids, a single accent color, and total absence of ornament. Clarity as the design.
Start something in this style
Leave an address and we’ll send the working files, the type scale, and the palette.
Reference · Swiss Clarity
When to use it
- Institutional, editorial, or design-forward brands.
- Information-dense sites needing hierarchy without noise.
- Anywhere restraint reads as confidence.
Build spec
- Palette
- type
- Grotesk, tight tracking, strict size scale
- borders
- None — grid alignment does the work
- spacing
- Strict modular grid, consistent gutters
Reference gallery
Reference 1
Reference 2
Reference 3
Reference 4